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2013 U.S. Eyewear & Eye Care Consumer Patterns Insight Survey
$129.00

 



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2013 U.S. Eyewear & Eye Care Consumer Patterns Insight Survey (iss-useee2013)

What influences your customers' purchase decision?
This study helps to better understand the factors that affect consumers' eyeglass and lens purchasing decisions. The survey measures the importance of POP displays, promotions, input from friends/family, and sales assistance. It also assesses consumers' input about the overall buying experience and the use of vision care insurance. March 2013 data. Six years of data trended.
 
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