ViewPoint is an internet based study surveying independent optical retailers and professionals. This study is designed to provide you with an understanding of how your company or brand is perceived in the independent retail marketplace.
From this study, you can determine what your strong points are and where you need to focus more attention. You can compare yourself to your competitors in each performance criteria ranked in this study. This survey will serve as an aid in: making adjustments in your organizational priorities, how you position yourself against competitors, how you communicate to your clients, and figuring out how you can better serve your clients.