Jobson Researchhttp://www.jobsonresearch.comJobson Research2009 Wholesale Lab Usagehttp://www.jobsonresearch.com/scripts/prodView.asp?idproduct=42
Find out all you've ever wanted to know about wholesale labs!
From this study you will gain an in-depth understanding of how independent ECPs use wholesale labs for processing lenses and providing other eyewear products/services. We analyze the major factors eye care professionals consider when selecting a lab. We also look at the products ECPs purchase from wholesale labs and their purchasing patterns. In this study, you will also uncover the concerns ECPs have when dealing with wholesale optical laboratories. September 2009 data. Three years of data trended.
 
Now downloadable immediately after purchase!
]]>http://www.jobsonresearch.com/scripts/prodView.asp?idproduct=422009 Contact Lens Wearers Insight Surveyhttp://www.jobsonresearch.com/scripts/prodView.asp?idproduct=43
Get inside the mind of the contact lens wearer!
In this study you will learn about the attitudes and behaviors of contact lens wearers. Find out what type of location they buy at, how often, and the reason(s) they choose a particular location. Gain insight into why some people stopped wearing contact lenses and their likelihood of returning to wearing contact lenses. Also included are brand loyalty and brand satisfaction assessments. Data is from June 2009. Four years trended wherever possible.
 
Now downloadable immediately after purchase!
]]>http://www.jobsonresearch.com/scripts/prodView.asp?idproduct=43NEW!!! 2009 Doctor for Eye Exam Insight Surveyhttp://www.jobsonresearch.com/scripts/prodView.asp?idproduct=44
How do consumers choose a doctor for their eye exam?
This study explores the influence of family/friends, location convenience, the doctor's experience, advertising, and other factors that may influence consumers' decisions regarding choosing a doctor for their eye exam. Also included is whether or not the consumer purchased eyewear as a result of their eye exam and if they have recommended the doctor's office to others. June 2009 data.

 
Now downloadable immediately after purchase!
]]>http://www.jobsonresearch.com/scripts/prodView.asp?idproduct=44NEW!!! 2009 Retailer Selection Insight Surveyhttp://www.jobsonresearch.com/scripts/prodView.asp?idproduct=45
What are the important factors in selecting an optical retailer?
From this study you will gain an in-depth understanding of influential factors in a consumer's decision to purchase both eyeglasses and contact lenses. Factors, such as doctor's recommendation, vision care insurance and advertising are all analyzed within this report. This study provides a thorough examination of consumer's decision in selecting the retailer at which they purchased their eyeglasses or contact lenses. You will also learn how many people consumers recommend or don't recommend their optical retailer to. June 2009 data.
 

Now downloadable immediately after purchase!

]]>http://www.jobsonresearch.com/scripts/prodView.asp?idproduct=452008 Sunglass Purchasing Decisions Insight Surveyhttp://www.jobsonresearch.com/scripts/prodView.asp?idproduct=46
Where do consumers like to buy sunglasses?
Learn about consumers' perceptions regarding the best place to buy sunglasses. Find out where consumers shop for fashion sunglasses, sunglasses most suitable for sports activities and driving, and much more. Also learn what the most important factors are for consumers when they buy sunglasses. Included in this report is a section on sunglasses costing $50 or more where consumers reveal the brand of their sunglasses costing $50 or more and where they're shopping for sunglasses that cost $50 or more. December 2008 data. Two years trended.
 
Now downloadable immediately after purchase!
]]>http://www.jobsonresearch.com/scripts/prodView.asp?idproduct=462010 Consumer Perceptions of Managed Vision Care Insight Surveyhttp://www.jobsonresearch.com/scripts/prodView.asp?idproduct=47
How do consumers really feel about MVC?
From this study you will learn the importance of vision plan care and what features mean the most to consumers in a vision care plan. We look at how many people have a vision care plan and reasons for not having a vision care plan. A section on health spending accounts and health savings accounts is included. Find out if they are being used to pay for eye exams, eyeglasses, and contact lenses. Data is broken down by gender, income and whether or not consumers have children living at home. December 2009 data. Four years trended, where possible.
 
 
Now downloadable immediately after purchase!
]]>http://www.jobsonresearch.com/scripts/prodView.asp?idproduct=47NEW!!! 2010 U.S. Eyewear and Eye Care Consumer Patterns Insight Surveyhttp://www.jobsonresearch.com/scripts/prodView.asp?idproduct=48
What influences your customers' purchase decision?
This study helps to better understand the factors that affect consumers' eyeglass and lens purchasing decisions. The survey measures the importance of POP displays, promotions, input from friends/family, and sales assistance. It also assesses consumers' input about the overall buying experience and the use of vision care insurance. January/March 2010 data. Six years of data trended.
 
Now downloadable immediately after purchase!
]]>http://www.jobsonresearch.com/scripts/prodView.asp?idproduct=48ECP Internet Usage Studyhttp://www.jobsonresearch.com/scripts/prodView.asp?idproduct=49

Find out how eye care professionals use the internet and technology for both personal and professional use. How tech savvy are they really? What kind of websites do ECPs visit? Do they join online networking sites? How do they prefer to learn about optical industry news? Learn all this and more with the ECP Internet Usage Study.

 

Conducted in May 2009.
 
 
Now downloadable immediately after purchase! 
]]>http://www.jobsonresearch.com/scripts/prodView.asp?idproduct=49Randy Kazandy! Where Are Your Glasses?http://www.jobsonresearch.com/scripts/prodView.asp?idproduct=50
Great idea for your waiting room
or as a gift!
 
Randy Kazandy, Where Are Your Glasses? was rated the best children's book for the fall through SheKnows.com magazine. Randy Kazandy also won Book of Excellence through Creative Child Magazine and highly recommended by Parenting Magazine! Most recently Randy Kazandy just won a Mom's Choice Award. The book is helping kids all around the nation adjust to eyeglasses in a fun and clever way. Randy's motto of loving himself is reflected into the minds of children as they read this musical rhyme over and over again. Randy doesn't like glasses but his mom is a detective and keeps her keen eye on her rambunctious child. Mom is like a rocket who takes off into action as Randy tries to ditch his specs at every turn. Mom is loaded and ready to fire by bringing out a new pair of glasses, then another pair, then another. Will she win this war with Randy? This is a must have book for everyone. The illustrations are vibrant and beautifully drawn by Kim Sponaugle, fun filled and packed with surprises. This book is very unpredictable with hidden glasses throughout the story for the detective in your child to find. This amazing children's book has a keepsake message that is "I love being me!"

Randy Kazandy, Where Are Your Glasses? will be the highlight on Radio Disney Shows around the country. The Essilor Vision Foundation and the Kids Vision for Life Coalition invited Rhonda to be in Dallas, Texas in January to read her story to the children along with former first lady Laura Bush.

Written by Rhonda Fischer and Illustrated by Kim Sponaugle
Randy Kazandy is a trademark property of Whim Publishing.
All images © copyrighted. All Rights Reserved.
Randy Kazandy Books are lead free and child safe.
 
 
*Discounts available for bulk orders of 20 or more - email jzupnick@jobson.com
]]>http://www.jobsonresearch.com/scripts/prodView.asp?idproduct=50Census Benchmarkhttp://www.jobsonresearch.com/scripts/prodView.asp?idproduct=53

What is Census Benchmark?

Census Benchmark is a customized sales territory analysis data package designed to provide you with a tool to objectively understand the potential within each of your sales territories. It will allow you to much more effectively utilize your own sales data to benchmark the performance of your sales territories relative to actual potential and relative to one another.

Why Census Benchmark can make a Difference for You?

Sales territories evolve over time for many reasons. Most of those reasons may have made sense at one time, but may no longer applicable. You may have the feeling that some of your sales territories have very different potential than others. Some are perhaps far larger than a single rep can effectively work. Some may be completely maxed out. Until now it was very difficult to quantify these situations, but Census Benchmark allows you to do just that.

How does Census Benchmark Work

You define your sales territories by 3 digit zips, 5 digit zips, counties or states. You also define your target customers, for instance independent optical retailers who dispense eyeglasses. We provide you with a count of the number of optical retail locations fitting your target customer description within each territory and the total estimated annual revenues of those locations. You can then compare this to the number of known customer accounts you have in that territory and use the sales data to evaluate the territories and calculate potential growth in that area.

Pricing for Census Benchmark

If you can deliver 'gapless' geographic definitions of your sales territories by 3 digit zips, 5 digit zips, counties or states and provide a straight forward definition of your target customers (for instance, optical retail locations, dispensing eyeglasses in groups of locations no more than 5) the price is $2,500. If you subsequently purchase Census within 60 days of your Census Benchmark purchase you will receive $1,000 off that purchase. The price for current Census subscribers is $1,500.

Sample Census Benchmark table

Territory

Location Count

Total Estimated Annual Revenues

Territory 1

504

$339.4M

Territory 2

223

$121.8M

Territory 3

798

$602.2M

]]>http://www.jobsonresearch.com/scripts/prodView.asp?idproduct=53