Learn how brand name, quality and price translate into lens sales!
In this study you will learn about the premium lens sales practices and offerings of independent optical retailers. Both lens designs and lens materials are ranked based on pair sales. We assess retailer's familiarity with new progressive technology. This report looks at lens treatments and packages offered by retailers. Also included in this report is an analysis of the impact refractive surgery has had on retailer's overall lens sales. February/March 2012 data. Four years of data trended.