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2007 U.S. Optical Retailer Report & Directory: Price $490
The 2007 U.S. Optical Retailer Report and Directory is now available!
The directory in this report includes a comprehensive listing of the top optical retailers in the United States. Each listing details contact information for the company headquarters, key executives, buyer names for all product categories, and trade names/DBAs. VisionMonday’s annual ranking and analysis of the “Top 50 U.S. Optical Retailers” is also included. This valuable article provides 2006 estimated sales and business unit counts for each retailer. Featured are the top 10 U.S. retailers, with the latest on their company structure and challenges for the upcoming year. An industry overview makes up the other half of this valuable report. Based on Jobson/VCA/VisionWatch exclusive data for the year-ending December 2006, ‘top-line’ sales and unit numbers are given for the total U.S. vision care services market and eyewear sales. Trend data for frames, lenses, contacts, and refractive surgery is provided showing 2005-2006 year on year comparisons.  

U.S. Optical Retailer Report & Directory: Price $490
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Jobson Research “Insight” Survey Series


 

2007 U.S. Eyewear and Eye Care Consumer Patterns (Insight Survey) Price $125
Vision Correction Trends and Eyeglass Purchase Decisions

What influences your customers’ purchase decision?
This study helps to better understand the factors that affect consumers’ eyeglass and lens purchasing decisions. The survey measures the importance of POP displays, promotions, input from friends/family, and sales assistance. It also assesses consumers’ input about the overall buying experience and the use of vision care insurance. March/May 2007 data. Four to five years of data trended.

2007 U.S. Eyewear and Eye Care – Consumer Patterns (Insight Survey) Price $125
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2007 Contact Lens Wearers (Insight Survey): Price $125
Get inside the mind of the contact lens wearer!
In this study you will learn about the attitudes and behaviors of contact lens wearers. Find out what type of location they buy at, how often, and the reason(s) they choose a particular location. Gain insight into why some people stopped wearing contact lenses and their likelihood of returning to wearing contact lenses. Also included are brand loyalty and brand satisfaction assessments. Data is from September/October 2007.

2007 Contact Lens Wearers (Insight Survey): Price $125
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2008 Consumer Perceptions of Managed Vision Care (Insight Survey): Price $125
How do consumers’ really feel about MVC?
From this study you will learn the importance of vision plan care and what features mean the most to consumers in a vision care plan. We look at how many people have a vision care plan and reasons for not having a vision care plan. A NEW section on health spending accounts and health savings accounts is included. Find out if they are being used to pay for eye exams, eyeglasses, and contact lenses. Data is broken down by gender, income and whether or not consumers have children living at home. Year end market overview is included. Nov/Dec 2007 Data.

2008 Consumer Perceptions of Managed Vision Care (Insight Survey): Price $125
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From Jobson Optical Research!

2007 Adult Consumer Eye Exam Experience

This study is designed to provide a distinct reference on this important segment of the market. The Adult Consumer Eye Exam Experience Insight Survery was conducted in the first quarter of 2007. It features exclusive information on the perceptions and attitudes of adults and the eye exam process. Perceptions of consumers who have vision care insurance compared to non-plan participants included. The Adult Consumer Eye Exam Experience Insight Survery provided by an independent optical practice versus a chain (those defined by Jobson as retail establishments with 4 or more units) is also presented. March 2005, March 2006, and March 2007 data.

Price for 2007 Adult Consumer Eye Exam Experience CD Rom: $125
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2007 Sunglass Purchasing Decisions Insight Survey
$125
Learn about consumers’ perceptions regarding the best place to buy sunglasses. Find out where consumers shop for fashion sunglasses, sunglasses most suitable for sports activities and driving, and much more. Also learn what the most important factors are for consumers when they buy sunglasses. Included in this report is a section on sunglasses costing $50 or more where consumers reveal the brand of their sunglasses costing $50 or more and where they’re shopping for sunglasses that cost $50 or more. July 2007 data.

 

2007 Doctor for Eye Exam
$125
How do consumers choose a doctor for their eye exam? This study explores the influence of family/friends, location convenience, the doctor’s experience, advertising, and other factors that may influence consumers’ decisions regarding choosing a doctor for their eye exam. Also included is whether or not the consumer purchased eyewear as a result of their eye exam and if they have recommended the doctor’s office to others. June 2007 data.

 

2008 Luxury Eyewear Study
$299
What defines luxury- Price? Quality? Exclusivity? Learn more about how ECPs perceive luxury eyewear. The Luxury Eyewear Study asks ECPs what brands they consider to be luxury, how many luxury brands they carry, what the typical luxury customer is like and much more. This unique look into the perceptions of the ECP will help your business to better sell luxury eyewear. August 2007 data.

Questions? Contact Beth Briggs at bbriggs@jobson.com.