Table of Contents

2007 U.S. Optical retailer Report & Directory Introduction

Jobson LLC [About Jobson, Optical Group locations & masthead]

Jobson Optical Group [A detailed breakdown of all Jobson Optical publications and services]

Jobson Optical Research [A description of Jobson Optical Research products and services]

2007 U.S. Market Overview: Fast Facts & Figures

A Full-Market Picture: U.S. Retail Sales and Vision Care Revenues

VisionCare Products & Services – Total U.S. Market: All Retail

VisionCare Products & Services – Total U.S. Market Breakout: All Retail

VisionCare Products & Services – Percent of Total U.S. Market: All Retail

VisionCare Products & Services – Total U.S. Optical Market: All Optical Retail

VisionCare Products & Services – Total U.S. Optical Market Breakout: All Optical Retail

VisionCare Products & Services – Percent of Total U.S. Optical Market: All Optical Retail

VisionCare Products & Services – Total U.S. Independent Market: All Independent Optical Retail

VisionCare Products & Services – Total U.S. Independent Market Breakout: All Independent Optical Retail

VisionCare Products & Services – Percent of Total U.S. Independent Market: All Independent Optical Retail

Consumer Eyewear Usage & Vision Correction

Percentage of American Adults Using Any Form of Vision Correction within Gender and Age Groups

Percentage of American Adults Using Any Form of Vision Correction within Income Groups and Regions

Absolute # of Adults Using any Form of Vision Correction

Reasons for Using Vision Correction: Year on Year Trends

Percentage of Adults Currently Wearing Eyeglasses or Contact Lenses or Having Had Refractive Surgery

Percentage of American Adults Currently Wearing Eyeglasses At All Within Gender and Age Groups

Eyeglass Wearers Demographics

Adults Needing But Not Using Vision Correction

Eye Examinations

Frame Sales & Trends

Frame Retail Sales in Units

Compete Eyeglasses vs. Just Lenses

Frame Retail Unit Sales by Channel

Frame Retail Unit Sales by Channel

Frame/Lens Pairs Average Retail Price

Frame Retail Unit Sales by Age and Gender

Frame Repurchase Cycle

Eyeglass Purchase Cycle by Gender

Eyeglass Purchase Cycle by Income

Lens Sales & Trends

Lens Pair Retail Sales in Units

Type of Lenses: Pairs Bought

Photochromic: Actual vs. Predicted

Anti-Reflective Coating: Actual vs. Predicted

Photochromic Lens Purchasers

Anti-Reflective Coating Lens Purchasers

Contact Lens Sales & Trends

Contact Lens Retail Sales in Units

Contact Lens Usage Shares: Lens Type

Contact Lenses Usage Shares: Bifocal Lenses

Plano (non-Rx) Sunglasses Sales & Trends

Plano Sunglasses Retail Sales: Dollars and Units

Plano Sunglasses Retail Sales: Average Selling Price

Plano Sunglasses Retail Dollar Sales by Channel of Trade

Plano Sunglasses Retail Unit Sales by Channel of Trade

Plano Sunglass Units Sales by Channel

Refractive Surgery

Number of U.S. Residents Who Had an Initial Refractive Surgery Procedure

Likelihood of Having Vision Correction Surgery

Profile of Those Who Had Initial Refractive Surgery in the last 12 Months among Gender and Age Groups

Profile of Those Who Had Initial Refractive Surgery in the Last 12 Months among Annual Household Income and Regional

Groups

The VM Top 50 of 2007

Key Players Ranked

Top Optical Retailers’ Share

Top 10 Snapshots

Mass Merchants: Clubs Gain Clout

VisionWatch Analysis of Total Vision Care Market

VM Top 50 Methodology

2007 U.S. Optical Retailer Directory [Features practical contact information for U.S. optical chain retailers, including mass merchants and warehouse clubs]